When you’re growing fruit in New Zealand’s most fertile climates, doing anything less than amazing seems like a waste. We don’t like waste. So we were bothered by this idea of ‘ugly fruit’. You know, not ‘pretty’ enough to export, but perfectly good to eat. To us, being perfectly good to eat is the part that really matters. We obsessed over finding technology to support our vision of a world-class production process for our amazing juices and smoothies. Because when you start with amazing apple juice as a base, you have to be just as obsessed about sourcing amazing ingredients, and balancing them for amazing flavour. Because anything less would seem like a waste.

We’re Picky. By Nature.